About

With nearly a decade of experience building digital infrastructure for global brands, founders, and high-performance leaders, I combine COO-level operational insight with hands-on execution to design streamlined, intentional systems that integrate strategy, systems thinking, intuitive backend architecture, disciplined delivery, and momentum-driven workflows that scale with your business instead of holding it back.

Your Digital Systems Architect

With nearly a decade of experience building digital infrastructure for global brands, founders, and high-performance leaders, my work blends:

high-level operational strategy
deep systems thinking
clean, intuitive backend architecture
precise, dependable execution
momentum-driven workflows
disciplined, consistent delivery

This is where COO-level insight meets hands-on implementation.

I build the infrastructure your business should have had from the start. Streamlined, intentional systems that grow with you instead of holding you back.

My Approach to Conversion Systems

I’m Raya, founder of WeThriveByDesign

I don’t operate like a typical freelancer. My work is grounded in ownership — thinking holistically about your business and protecting the long-term health of your systems, strategy, and decisions.

For almost a decade, I’ve designed and built digital ecosystems for thought leaders, coaches, entrepreneurs, and global brands. My work brings together operations, content, automation, technology, and strategy into one coherent system — so nothing works in isolation.

Rather than waiting for instructions, I look at the full picture, identify what needs attention, and move things forward with intention. The focus isn’t on tasks for the sake of tasks, but on creating structure that actually supports growth.

Because sustainable businesses aren’t built by pushing buttons. They’re built by someone who can see the whole board — and design accordingly.

How I Work

Strategy Integrated with Execution

Thoughtful strategy and clean technical execution sit at the centre of my work. Vision and implementation are never separated — decisions are grounded in context, and systems are built to support how the business actually operates.

This ensures strategy doesn’t stay theoretical, and execution doesn’t become reactive or disconnected

Intentional Pace & Collaborative Rhythm

I work best with leaders who value clarity, structure, and steady progress. The rhythm is collaborative and intentional — responsive to your pace when momentum is high, and measured when space is needed.

The focus is always on long-term growth and sound decision-making, rather than constant urgency or forced output.

Calm Systems & Clear Ownership

My role is to design calm, well-organised digital systems that reduce overwhelm and bring order to complexity. By taking clear ownership of the technical and structural layers, I remove friction and mental load.

When your digital ecosystem is coherent and considered, it becomes easier to manage, maintain, and grow — creating space for leadership, creativity, and forward movement.

Trusted by Clients Worldwide