Michael Janda runs a high-visibility digital education brand, spanning content, community, courses, and coaching. As his business scaled, he needed a behind-the-scenes partner who could unify the moving parts, content creation, publishing, funnels, audience management, and tech systems, into a seamless, replicable machine.

This wasn’t just execution, it was high-level digital operations across content, tech, systems, and brand visibility. I helped Michael scale strategically.

Fractional Digital Marketing & Content Ops Partner

I led strategy and execution across every core channel — from YouTube to ConvertKit, from LinkedIn repurposing to product funnels — with the goal of simplifying operations, increasing audience reach, and reducing internal friction.

Responsibilities Included:

Content Ecosystem Oversight

• Managed weekly YouTube uploads (longform + Shorts)
• Created YouTube descriptions, tags, end screen CTAs
• Repurposed longform into Reels, Carousels, and Twitter threads
• Wrote and scheduled weekly newsletters, blog updates, and podcast posts
• Developed SOPs for LinkedIn, Instagram, and Twitter rollout

Podcast Publishing

• Uploaded and scheduled TPO + WTH episodes on YouTube + Podbean
• Wrote keyword-optimized podcast descriptions
• Shared episodes to LinkedIn and tracked analytics in custom reporting workflows

Email Funnel Creation & Optimization

• Built, revised, and tested multiple ConvertKit funnels
• Created landing pages for lead magnets and free mini-courses
• Developed email sequences for digital products and campaigns
• Managed lead tagging, segmentation, and nurture automations

Digital Product & Campaign Support

• Designed and launched Kajabi course backend (Ultimate Freelance Course, Proposal Mini Course, etc.)
• Coordinated email-to-offer funnels with layered upsells
• Supported ad campaigns with asset organization and funnel testing
• Integrated ManyChat with ConvertKit for opt-in automations

Community & Admin Management

• Maintained MCA backend operations: replays, access, cancellations, billing
• Handled comment replies, social monitoring, and engagement
• Created “Reply Style Guides” to match brand voice
• Researched paid communities, affiliate programs, and content trends

The Results

• Fully documented digital SOPs across platforms
• Consistent weekly publishing across 5+ channels
• Automated funnel builds supporting paid and free offers
• High-visibility content repurposing into growth assets