The Challenge

Sarah came to me with a vision — to align her digital presence with the depth and professionalism of her coaching, hypnotherapy, and wellbeing offerings - and highlighting her personal brand.

Her existing WordPress site didn’t reflect the transformative nature of her work. She needed a platform that was visually refined, easy to manage, and strategically structured for growth — across services, courses, events, and lead generation.

She wasn’t just rebranding.

She was stepping into the next level of her authority — and needed a platform to match.

My Role:
Website Redesign and Kajabi Integration Specialist 

Website Redesign & Content Structure

• Rebuilt the entire website in Kajabi with mobile-first, fast-loading pages
• Structured content across key pages: Home, About, Services, Events, Courses, Contact, Podcast
• Integrated Sarah’s branding, pro photography, and CTA copy for seamless user flow
• Added opt-ins, quizzes, testimonials, and calls-to-action across all touchpoints

Kajabi Setup & Funnel Automation

• Transitioned from WordPress to Kajabi — complete backend migration
• Created checkout + thank-you pages to support service offers
• Built lead magnet pages with embedded Typeform quizzes
• Connected email lists, tags, and automations for lead capture and segmentation
• Embedded podcast and video content into relevant pages for cross-channel engagement

Email & Digital Strategy Support

• Set up email capture and nurture flow architecture
• Optimized user journey from quiz opt-in → email list → offer funnel
• Created upgradable funnel paths for future course and retreat launches

Project Management & Collaboration

• Asana board setup for project tracking and feedback rounds
• Weekly check-ins to ensure strategic alignment and copy refinement
• 2-week post-launch support window for edits, QA, and optimization