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How Coaches and Educators Can Turn One Video Into a Week of Content

If your work relies on trust, clarity, and lived expertise, your content should reflect that. Yet many coaches and educators find themselves either over-creating or avoiding content altogether because it feels time-consuming, scattered, or disconnected from their actual work.


Man recording own video

The process below outlines a structured content repurposing system that allows you to teach once and distribute thoughtfully, using your existing knowledge to build consistency, visibility, and long-term trust.


Turn 1 video into a full week (or more) of content


Creating content does not need to mean starting from scratch every time. With the right system, one strong video can power your entire content ecosystem for the week and beyond.


This tutorial walks you through a clear, repeatable workflow for repurposing content efficiently without losing your voice, expertise, or clarity.



What You’ll Learn in this Content Repurposing Tutorial


By the end of this process, you will be able to:


  • Turn one core video into both long-form and short-form content

  • Create YouTube videos, Shorts, Instagram posts, carousels, LinkedIn posts, a blog post, and a newsletter

  • Save time using AI tools without sacrificing authenticity or thought leadership



Step 1: Start With One Core Video


Everything begins with one strong piece of thought leadership content.


Best sources for your core video:

  • A webinar recording

  • A Zoom client call (with permission)

  • A 5–20 minute video of you explaining a key idea


Framing tip:

Try to record yourself centered in the frame, speaking directly to the camera. This makes repurposing much easier later.


Step 2: Upload the Video to Descript


Descript acts as your main editing hub.


What Descript does well:

  • Automatically transcribes your video

  • Lets you edit video by editing text

  • Removes filler words easily

  • Creates captions and layouts quickly


How to start:

  1. Open Descript

  2. Upload your video

  3. Wait for the automatic transcription to finish


Step 3: Clean the Transcript


Before creating clips, clean the content.


Do the following:

  • Remove filler words (“um,” “uh,” repeated phrases)

  • Fix misspellings and capitalization

  • Read through the transcript while scrubbing the video


Why this matters:

Any edits you make in the transcript automatically apply to the video itself.


Step 4: Adjust the Video Layout


If you plan to publish the long-form video on YouTube:

  • Choose a layout where your face is visible and centered

  • Use a clean background (brand color if possible)

  • Avoid layouts where your face becomes too small or cropped


Step 5: Add Captions (Subtitles)


Captions are essential for clarity, accessibility, and viewer retention.


Best practices:

  • Use a thick, readable font

  • High contrast (light text on dark background or vice versa)

  • Make sure captions do not cover your face


Adjust as needed:

  • Font

  • Highlight color

  • Active word color

  • Background fill


Step 6: Add Chapters (For Long-Form Video)


Inside Descript:

  1. Go to AI Tools / Underlord

  2. Select Auto Add Chapters

  3. Review and insert the chapters

  4. Copy timestamps and save them for YouTube


Why chapters matter:

They improve YouTube SEO and increase viewer retention.


Step 7: Generate Highlights and Clips


This is where short-form content comes in.


Highlights

  • Ask Descript to generate around 10 highlights

  • These are short, key moments pulled from the video


Clips

  • Use the Create Clips feature

  • Descript automatically creates multiple vertical videos


You now have ready-to-edit short-form videos.


Step 8: Create a Reusable Short-Form Layout


To save time long-term:

  1. Adjust one clip’s:

    • Background color (brand color)

    • Caption style

    • Text color

  2. Once it looks right:

    • Save it as a new layout pack

    • Name it clearly (for example: Nadia Short-Form Layout)


You can now apply this layout to all clips instantly.


Step 9: Export Your Videos


Export everything in high quality.


Recommended settings:

  • Max quality (4K if available)

  • High bitrate


Export:

  • One long-form video

  • Multiple short-form clips


Step 10: Upload the Long-Form Video to YouTube


In YouTube Studio:

  1. Upload the video

  2. Add:

    • A clear, searchable title

    • A keyword-rich description with a CTA

    • Website link

    • Free resource or community link

  3. Add:

    • Chapters (timestamps)

    • Playlist

  4. Mark as Not Made for Kids

  5. Choose visibility: Private, Unlisted, or Public


Key reminder:

Content generates revenue indirectly through trust and consistency, not instantly from a single video.


Step 11: Optional – Use Opus Clip for Faster Output


Opus Clip is helpful when you need volume quickly.


Best use cases:

  • Clients who require many clips

  • Faster, more automated workflows


How to use it efficiently:

  • Trim only the section you need (credits are per minute)

  • Upload the trimmed video

  • Let Opus generate clips

  • Customize branding if needed


Step 12: Repurpose the Transcript Into Written Content


Use the same transcript for written assets.


With ChatGPT, prompt for:

  • 5 Instagram posts

  • 2 Instagram carousels

  • 2 LinkedIn posts

  • 1 blog post (400 words)

  • 1 email newsletter


Important rule:

Always review and edit AI output.

Never publish without checking accuracy, tone, and links.


Step 13: Schedule and Automate Publishing


Use scheduling tools such as:

  • Buffer

  • Opus Clip Pro (built-in scheduling)


For engagement automation:

  • Use ManyChat for comment-to-DM links

    (Example: “Comment NUTRITION and I’ll send the link”)


Step 14: Track and Improve (Analytics)


Content repurposing has three stages:

  1. Creation

  2. Publishing

  3. Analytics


Track:

  • Views

  • Watch time

  • Saves

  • Comments

  • Click-throughs


Repost what works. Improve what doesn’t.


Final Notes

  • One long-form video can take 3–5 hours initially, depending on edits

  • Speed improves with repetition

  • Consistency compounds results

  • Your real-life experience is what makes this content valuable


At some point, every coach or educator reaches a decision. You can continue manually recreating content each week, or you can build a system that supports your work long-term.


This process gives you the structure to do either. Whether you choose to implement it yourself or have it built for you, the goal is the same: consistent, intentional content that reflects your expertise and supports your business without unnecessary friction.

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