THE THOUGHT LEADER SYSTEM
90-Day Personal Brand Launch
Three months. One system. A complete authority transformation.
You’ve built a career around your expertise — now it’s time to build the digital ecosystem that matches it.
The Thought Leader System™ is a 90-day strategic + execution experience for coaches, educators, speakers, and authors ready to step out of service delivery and into thought leadership.
Together, we’ll refine your message, build your Kajabi foundation, and craft a content system that lets your brand work for you — effortlessly and intentionally.
IN 90 DAYS YOU WILL
WALK AWAY WITH:
→ Cohesive personal-brand identity anchored in authority
→ Structured Kajabi platform — site, offers, automations, and onboarding
→ Monetisation system for your courses, programs, or digital products
→ 3-month visibility roadmap and thought-leadership content plan
→ Clarity, confidence, and the systems to scale sustainably
YOUR BRAND NARRATIVE
& AUTHORITY FRAMEWORK
We’ll extract and organise the intellectual property behind your ideas — the process, philosophy, or method that defines your work — and translate it into clear website storytelling that highlights your expertise and how it connects with your digital product.
You’ll walk away with a brand narrative that sells your ideas as powerfully as your offers.
YOUR DIGITAL ECOSYSTEM
We’ll build your professional Kajabi platform — from homepage and offer pages to courses, automations, and onboarding.
You’ll gain a fully functional digital ecosystem that positions your brand with credibility, ease, and scalability.
YOUR OFFER SUITE
& MONETISATION SYSTEM
We’ll design your offers, pricing, and packaging so your work scales naturally — from 1:1 to courses, memberships, or group programs. (1 COURSE, 1:1 COACHING OR GROUP PROGRAM, MEMBERSHIP)
YOUR VISIBILITY ENGINE
We'll work on your content strategy — a rhythm for showing up with consistency and clarity.
We’ll outline your thought-leadership pillars and repurposing system across podcast, video, and social platforms.
In the second month, we’ll begin drafting and crafting your core content, refining your message, voice, and visuals.
By the third month, we’ll schedule your posts, refine your launch rhythm, and implement systems that make consistency effortless.
I’ll also teach you how to sustain your brand presence and continue leading through your thought leadership long after our work together ends.
YOUR SCALABLE
OPERATIONS LAYER
We’ll integrate light automation and analytics tools so you can measure performance, streamline workflows, and make confident, data-backed decisions.
You’ll leave with systems that save time, reduce chaos, and help you operate like a true digital CEO.
WHO IS THIS FOR?
The Thought Leader System™ is for established professionals who are ready to elevate from doing the work to leading the conversation in their industry.
✓ A coach, educator, speaker, or author with proven expertise who’s ready to productise your knowledge.
✓ Tired of being the best-kept secret — and ready to show up as a recognised authority.
✓ Sitting on years of ideas, content, or client results but lacking a system to scale it.
✓ Craving structure — a brand, offer suite, and visibility rhythm that feels strategic, not chaotic.
✓ Done with “marketing hacks” and want something professional, sustainable, and aligned.
✓ Ready to invest in clarity, systems, and execution that free you from the hustle.
This isn’t a fit if you’re:
✗ Looking for a DIY course or template to follow at your own pace.
✗ Hoping for overnight results without strategy or structure.
✗ Unwilling to collaborate or give timely feedback during build phases.
CORE SYSTEM
FOUNDATION FOR THOUGHT LEADERSHIP
starts at £1,185 one time payment
Strategy + Setup
Coaches, consultants, and educators who already have offers or content — but need strategic direction, clarity, and a structured online presence to bring it all together.
Inclusions:
- Personal brand clarity & message refinement
- Thought Leadership Mapping: identify your core content pillars, message themes, and intellectual property (the ideas you’ll be known for)
- Strategy session to align your offers, content, and authority narrative
- Core Kajabi setup (Homepage + Offer Page + Checkout)
- One digital product setup (course or program)
- Basic email automation & onboarding flow
- 2 strategy calls per month (6 total)
Outcome:
A functioning digital brand system with aligned messaging and a professional platform to showcase it.
PRO SYSTEM
THE FULL AUTHORITY BUILD
starts at £950/month x 3
Strategy + Build + Visibility
Speakers, educators, and coaches ready to go from scattered presence to structured authority with a visible digital ecosystem.
Inclusions:
- Everything in Core, plus:
- Done-for-you copy & implementation (email, course, and funnel uploads)
- Custom course design & graphics inside Kajabi
- Podcast or YouTube integration setup
- Full Kajabi build (Home, Offer, Course, Checkout, and Landing Page)
- Complete automation setup (emails, sequences, lead magnets)
- Offer & pricing architecture (3-offer strategy)
- Content visibility plan (3-month calendar + repurpose templates)
- 4 strategy calls per month (12 total)
- 1 launch campaign setup (email + funnel copy guidance)
Outcome:
A cohesive brand and monetisation system built to scale.
From message to Kajabi to marketing — everything aligns.
ELITE SYSTEM
THE WHITE-GLOVE LAUNCH EXPERIENCE
starts at £1,185/month × 3months
Strategy + Build + Launch
High-profile professionals or public figures who want done-for-you execution with full creative and tech support.
Inclusions:
Everything in Pro, plus:
-
Pre-Launch & Campaign Strategy (£750 value included) — plan and execute your launch with teaser content, email sequence, and campaign flow.
-
Digital Product Activation: refine and package your flagship course, program, or membership ready for launch.
-
Done-for-you implementation: final uploads, funnel setup, and automations across Kajabi.
-
Advanced analytics & conversion tracking: measure what works, optimise your campaigns, and prepare for scale.
-
Post-launch optimisation & growth roadmap: review performance and set up your next 90-day growth cycle.
FREQUENTLY ASKED QUESTIONS
How is The Thought Leader System™ different from hiring a Kajabi VA or designer?
Do I need to have my offers or courses ready before we start?
I already have a Kajabi site — can you work within it?
How much time will I need to commit each week?
Can I upgrade from Core to Pro or Elite later?
What if I don’t have content yet?
Do you handle copywriting too?
What happens after the 90 days?
Can you work with non-coaches or other industries?
What’s the refund or cancellation policy?
| Aspect | Kajabi Sprint / One-Time Build | The Thought Leader System™ (90-Day Brand Launch) |
|---|---|---|
| Purpose | Quickly implement or fix a specific Kajabi element — a page, offer, checkout, or funnel. | Build a complete ecosystem — brand, offers, Kajabi platform, visibility system, and launch plan. |
| Scope | Implementation-only — focused on technical setup and design execution. | Strategy + Execution — messaging, structure, build, content, and authority positioning. |
| Duration | 1 – 2 weeks | 3 months (Clarity → Build → Launch) |
| Deliverables | One finished Kajabi asset — a page, funnel, or product. | Full brand system — website, offers, automations, content strategy, and launch setup. |
| Support Level | Transactional — short-term build, minimal strategic input. | Transformational — ongoing strategy, coaching, and implementation support. |
| Client Type | Entrepreneurs who know exactly what they want built or fixed. | Established professionals ready to evolve into recognised thought leaders. |
| Price Point | £300 – £1,500 (one-time) | £1,185 – £3,555 (over 3 months) |
| End Result | A single functional asset. | A monetisable, scalable brand system — ready to launch and grow. |
I'd love to learn more about your business so I can tailor my services to suit your needs.
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