Your Kajabi Site Deserves More Than Just a Pretty Layout

If you're building your business on Kajabi — whether it's coaching, courses, or community — here's something you should know: a visually “okay” site isn’t going to cut it if you're aiming to build trust, convert visitors, and grow something long-term.

A Kajabi site that works for you is one that’s built with intention, not just assembled from default blocks.

Let me break down how I approach it — and how you should, too.

1. Stop Trying to Be the Designer

You're the expert in your field — not a full-time web designer. Your energy should be focused on creating valuable content and nurturing your community, not worrying about spacing, image blocks, or automation triggers.

This is why strategy matters. You need someone who understands Kajabi inside out and who can align the tech, the user journey, and the design with your business goals.

2. Lead With Authority, Not Fluff

One of the biggest mistakes I see? Hiding the most important stuff — like your story, your credentials, your “why” — way down the page.

That content shouldn’t be buried. It should be leading. When someone lands on your homepage, the very first thing they need to know is why they should trust you.

Build your credibility first. Front-load your value. Showcase your expertise, social proof, and the transformation you offer — right up top. No digging required.

3. Strip It Down to What Matters

A lot of people get stuck in overbuilding their Kajabi site — adding a store, a blog, a library, multiple pages — even if none of those things are ready or necessary. It creates clutter, not clarity.

Start lean. Prioritize your homepage, a clear About page, and well-positioned calls-to-action like joining a waitlist, booking a call, or signing up for your offer.

Less noise. More direction.

4. Kajabi Is Powerful — If You Know How to Use It

Kajabi can do a lot, but default settings and templates only get you so far. With custom design, smart automations, and strategic backend setup, you can create a smooth, professional experience for your users — and a more efficient system for yourself.

That includes:

• Automations that trigger after a purchase

• Smart email flows

• Tiered access for community members

• Seamless live coaching or content delivery plans

• Custom-coded design (when needed) to elevate your brand

This isn’t just about tech. It’s about building a system that supports your business model.

5. It’s Strategy, Not Just Support

When I help build or audit a Kajabi site, I approach it with a coaching mindset. Not just “tell me what to do,” but “let’s figure out what’s actually right for you.”

Because at the end of the day, your website is a reflection of your brand, your values, and your expertise. It should position you as a thought leader, guide your visitors toward meaningful action, and create an experience that feels intentional.

Ready to Build It Right?

If your Kajabi site doesn’t quite reflect the value you bring — or if you’re just not sure where to start — it might be time to rethink the foundation.

You don’t need more features. You need more focus.

And if you want help with that? I’m here.

Let’s make sure your online presence does justice to the work you’re here to do.