THE BLOG
This could be a meltdown. Or a breakthrough. Or both — depending on how much coffee I’ve had.
Welcome to the corner of the internet where strategy meets chaos and somehow turns into clarity. Here, I write about the behind-the-scenes of building a digital empire without losing your mind (or your Wi-Fi connection).
Expect stories about systems that save your sanity, tech that actually works, and the real process of keeping a business afloat when everything feels like it’s sinking.
It’s digital strategy with a side of existential crisis — and maybe a spreadsheet or two.
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Every great digital business starts with a spark — a vision for something bigger. But turning that spark into a thriving online ecosystem takes more than tools or templates. It takes clarity, structure, and a deep respect for the heart behind the work.
That’s what I love most about the work I do — ...
There’s a point in every build where you realise you’re not just fixing a website, you’re rebuilding someone’s sense of order.
This project started simple: “Can you help me clean up my Kajabi?”
Sure. Twenty-five landing pages later, we were knee-deep in duplicates, drafts, and three versions of the ...
This week, I worked with a long-time educator who runs a movement-based training programme. Her online system had grown over the years — new pages, old campaigns, duplicate content, and a maze of registration forms. It was a classic case of expansion without consolidation.
Our shared goal: make eve...
