Behind the Build: The Art of Holding It All (and the Kajabi Backend Together)

There’s a point in every build where you realise you’re not just fixing a website, you’re rebuilding someone’s sense of order.

This project started simple: “Can you help me clean up my Kajabi?”
Sure. Twenty-five landing pages later, we were knee-deep in duplicates, drafts, and three versions of the same homepage in two languages.

We turned chaos into clarity, but what I didn’t expect was how the conversation would shift from automation to art, from SEO to the patriarchy, from funnels to feminism.

That’s the thing about deep builds: the real work is never just digital.

The Tech Layer: Order Out of Chaos

Kajabi backend: a mess.
Google search console: pointing traffic to pages from 2019.
Instagram: inconsistent.

Classic growth-over-structure moment.

We went line by line through her platform, archived the noise, redirected the ghosts, and made the system flow again.

No shiny rebuilds. No performative “new launch energy.”
Just clarity, precision, and tech that behaves.

Sometimes the most revolutionary thing you can do for your business is simplify it until it breathes again.

The Brand Layer: Aesthetic With Depth

She said it perfectly: “I don’t want cutesy. I want meaning.”

We planned a social rhythm using Buffer that felt less like algorithm performance and more like art as communication.
She didn’t want viral. She wanted valid.
Visuals that looked like thought, not templates.

So we stripped it back. No trends, no excess, no pretending to be a brand that dances for the feed.
Just quiet confidence, creative authority, and a story that still feels human.

The Human Layer: When the Work Gets Personal

Somewhere between linking Vimeo and fixing automations, we started talking about life, art, motherhood, patriarchy, and resilience.

She spoke about alienation, belonging, and how creative chaos gives birth to natural order.
And it hit me: this wasn’t just about a Kajabi platform. It was about integration, about life and identity finding structure inside a digital system.

That’s what I love about this work. It’s where strategy meets soul, the sacred middle where spreadsheets and selfhood collide.

The Takeaway

Some projects are just builds.
Others are mirrors.

They show you what you’ve outgrown, what you’re ready to structure, and what chaos you’ve learned to hold with grace.

If you’ve ever been in that space between “I’m rebuilding everything” and “I have no idea what I’m doing,” you know it’s not the end.
It’s alignment.

And it’s always where the real work begins.