Starting Messy: Why Content Comes Before Courses - Episode 1

Welcome to the first episode of The Content Beach — a slightly salty, raw, and real podcast for coaches, content creators, and digital entrepreneurs who are done overthinking and ready to show up.

In this debut episode, I'm breaking the seal on live podcasting (messy mic checks and all!) to talk about one of the biggest mistakes I see with course creators: launching before you build trust. 

🎧 What You'll Hear:

• The real reason most courses don’t sell — even if they’re amazing

• The difference between content marketing vs. just running ads

• A donut analogy that’ll shift how you sell your offers

• Why perfectionism holds you back — and what to do instead

• The power of content as a long-term strategy (not just a sales tactic)

• How I help clients step into their message — and how I’m doing it, too

Big Takeaways:

“People don’t buy courses they’ve never seen the inside of.”
You need visible, valuable, consistent content — not just a polished offer page.

“Content marketing is a trust-building game.”
Ads can scale visibility, but content scales connection.

“Even the best donut won’t sell if no one knows it exists.”
Your offer isn’t the problem. Your audience-building strategy might be.