THE BLOG

This could be a meltdown. Or a breakthrough. Or both — depending on how much coffee I’ve had.

Welcome to the corner of the internet where strategy meets chaos and somehow turns into clarity. Here, I write about the behind-the-scenes of building a digital empire without losing your mind (or your Wi-Fi connection).

Expect stories about systems that save your sanity, tech that actually works, and the real process of keeping a business afloat when everything feels like it’s sinking.

It’s digital strategy with a side of existential crisis — and maybe a spreadsheet or two.

 

Why Even Tech-Savvy Entrepreneurs Struggle with Kajabi (and How to Finally Make It Work for You) course creation digital marketing email marketing entrepreneurship funnel design kajabi automation kajabi setup kajabi strategy online business systems women in business

There’s a funny truth I’ve learned after years of helping smart, capable entrepreneurs build their digital ecosystems: being tech-savvy doesn’t automatically make Kajabi simple.

You can be brilliant with tools, organized with your ideas, and still find yourself staring at a funnel wondering why it’...

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From Vision to Velocity: Designing Digital Ecosystems That Amplify Impact automation content repurposing digital ecosystems kajabi strategy solopreneur growth sustainable business

Every great digital business starts with a spark — a vision for something bigger. But turning that spark into a thriving online ecosystem takes more than tools or templates. It takes clarity, structure, and a deep respect for the heart behind the work.

That’s what I love most about the work I do — ...

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From Chaos to Clarity: Creating Systems That Work For You automate your coaching business build a kajabi membership content repurposing strategy create a kajabi community digital ecosystem for creatives email nurture sequences in kajabi kajabi automation strategy kajabi setup for solopreneurs online business systems that scale streamline your digital business

 

There’s a point every solopreneur reaches—when you realize your business has grown into a web of tools, logins, and scattered tasks that eat up all your energy.

You started this work to create impact and freedom, but now it feels like the systems that were meant to support you are running the sh...

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Stop Using Psychological Triggers: Write for Thinkers Instead anti-hype marketing anti-manipulation marketing audience psychology authenticity in marketing brand integrity cognitive buyers conscious marketing content clarity content for thinkers content marketing creator strategy digital strategy ethical marketing marketing strategy modern marketing trends strategic copywriting think-first marketing thought leadership trust-based marketing writing for intelligent audiences

There’s a quiet shift happening in marketing.
People are tired of being manipulated.

They’ve seen the “final-chance” countdowns, the emotional hooks, and the scarcity-based pressure that treats them like statistics instead of human beings.
They don’t want to be triggered. They want to be trusted.

Th...

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You Don’t Need More Courses. You Need a System That Sells Them. content strategy for creators course builder strategy course creation system course launch system course launch tips digital marketing for coaches digital strategy kajabi automations kajabi consultant kajabi ecosystem kajabi expert kajabi landing pages kajabi optimisation kajabi setup kajabi systems marketing automations online course funnel sales funnel strategy sales page conversion

Here’s the truth most creators learn the hard way: you can have the best content, the cleanest Kajabi site, and a library of modules ready to go — and still stay stuck at zero sales. Not because your product isn’t good, but because your system isn’t built to convert.

Everyone starts the same way....

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The Ground Is Moving: Kajabi, Contra, and What It Teaches Us About Marketing in 2025 digital marketing systems kajabi consultant uk kajabi contra migration kajabi pricing 2026 marketing strategy for course creators

When a major platform like Kajabi changes direction, it does more than update pricing — it exposes how fragile a brand can be when it depends too heavily on one channel or ecosystem.

The shift to Contra for Kajabi Experts and the upcoming pricing increase in January 2026 have become a live busin...

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How to Deliver Cohort-Based Courses with Live Sessions on Kajabi cohort courses community building course creation digital education kajabi live coaching online course delivery

*Note if you have the Growth plan, you have access to the extra feature of cohort-based courses, this is for clients with subscriptions on Basic plan.

Running a cohort-based course is one of the most effective ways to engage learners, build momentum, and create real transformation.

But when it com...

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Personal Brand vs. Product-First Websites: What Works Best For Your Brand? coaching websites digital offers kajabi personal branding sales funnels website strategy

 When you're building your Kajabi site, one big question often pops up:

“Should I lead with my personal brand — or focus on selling the offer right away?”

The truth is, it depends. And that’s not a cop-out — it’s a strategic choice that depends on how you want to position yourself, your expert...

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Your Kajabi Site Deserves More Than Just a Pretty Layout coaching websites course creators kajabi online business personal brand website strategy

If you're building your business on Kajabi — whether it's coaching, courses, or community — here's something you should know: a visually “okay” site isn’t going to cut it if you're aiming to build trust, convert visitors, and grow something long-term.

A Kajabi site that works for you is one that’s ...

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Behind the Build: The Art of Holding It All (and the Kajabi Backend Together) automation behind the build behind the scenes creative process digital systems feminine leadership kajabi strategy online course design soulful business

There’s a point in every build where you realise you’re not just fixing a website, you’re rebuilding someone’s sense of order.

This project started simple: “Can you help me clean up my Kajabi?”
Sure. Twenty-five landing pages later, we were knee-deep in duplicates, drafts, and three versions of the ...

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Behind the Build: The Messy Middle of a Launch behind the scenes business workflow content systems digital marketing kajabi strategy online course launch website automation

Let’s be real, building a digital platform is never as smooth as people think. It’s not just upload-the-videos, hit publish, pour a mimosa.

It’s a loop of edits, automations, calls that run past booked calendar appointments, and moments where the site finally works… until it doesn’t.

This week’s b...

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Simplifying a Digital Training Platform: A Case in Clarity automation course design creator systems digital systems digital training platform email funnels kajabi strategy online course setup website structure workflow optimisation

This week, I worked with a long-time educator who runs a movement-based training programme. Her online system had grown over the years — new pages, old campaigns, duplicate content, and a maze of registration forms. It was a classic case of expansion without consolidation.

Our shared goal: make eve...

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