THE BLOG
This could be a meltdown. Or a breakthrough. Or both — depending on how much coffee I’ve had.
Welcome to the corner of the internet where strategy meets chaos and somehow turns into clarity. Here, I write about the behind-the-scenes of building a digital empire without losing your mind (or your Wi-Fi connection).
Expect stories about systems that save your sanity, tech that actually works, and the real process of keeping a business afloat when everything feels like it’s sinking.
It’s digital strategy with a side of existential crisis — and maybe a spreadsheet or two.
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There’s a funny truth I’ve learned after years of helping smart, capable entrepreneurs build their digital ecosystems: being tech-savvy doesn’t automatically make Kajabi simple.
You can be brilliant with tools, organized with your ideas, and still find yourself staring at a funnel wondering why it’...
Every great digital business starts with a spark — a vision for something bigger. But turning that spark into a thriving online ecosystem takes more than tools or templates. It takes clarity, structure, and a deep respect for the heart behind the work.
That’s what I love most about the work I do — ...
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There’s a point every solopreneur reaches—when you realize your business has grown into a web of tools, logins, and scattered tasks that eat up all your energy.
You started this work to create impact and freedom, but now it feels like the systems that were meant to support you are running the sh...
There’s a quiet shift happening in marketing.
People are tired of being manipulated.
They’ve seen the “final-chance” countdowns, the emotional hooks, and the scarcity-based pressure that treats them like statistics instead of human beings.
They don’t want to be triggered. They want to be trusted.
Th...
Here’s the truth most creators learn the hard way: you can have the best content, the cleanest Kajabi site, and a library of modules ready to go — and still stay stuck at zero sales. Not because your product isn’t good, but because your system isn’t built to convert.
Everyone starts the same way....
When a major platform like Kajabi changes direction, it does more than update pricing — it exposes how fragile a brand can be when it depends too heavily on one channel or ecosystem.
The shift to Contra for Kajabi Experts and the upcoming pricing increase in January 2026 have become a live busin...
*Note if you have the Growth plan, you have access to the extra feature of cohort-based courses, this is for clients with subscriptions on Basic plan.
Running a cohort-based course is one of the most effective ways to engage learners, build momentum, and create real transformation.
But when it com...
 When you're building your Kajabi site, one big question often pops up:
“Should I lead with my personal brand — or focus on selling the offer right away?”
The truth is, it depends. And that’s not a cop-out — it’s a strategic choice that depends on how you want to position yourself, your expert...
If you're building your business on Kajabi — whether it's coaching, courses, or community — here's something you should know: a visually “okay” site isn’t going to cut it if you're aiming to build trust, convert visitors, and grow something long-term.
A Kajabi site that works for you is one that’s ...
There’s a point in every build where you realise you’re not just fixing a website, you’re rebuilding someone’s sense of order.
This project started simple: “Can you help me clean up my Kajabi?”
Sure. Twenty-five landing pages later, we were knee-deep in duplicates, drafts, and three versions of the ...
Let’s be real, building a digital platform is never as smooth as people think. It’s not just upload-the-videos, hit publish, pour a mimosa.
It’s a loop of edits, automations, calls that run past booked calendar appointments, and moments where the site finally works… until it doesn’t.
This week’s b...
This week, I worked with a long-time educator who runs a movement-based training programme. Her online system had grown over the years — new pages, old campaigns, duplicate content, and a maze of registration forms. It was a classic case of expansion without consolidation.
Our shared goal: make eve...